Institute of Person-Centered and Experiential Approach in Cyprus | Research & Educational Institute
As a newly founded institution, IPEAC required a clear and cohesive brand presence from the ground up. My role has been to shape its digital identity in line with its values, objectives, and distinctive approach to psychology.
My work covers social media strategy, content planning, visual content creation, community management, and performance analysis.
The main objectives are to build brand awareness, increase audience engagement, and promote the institution’s services. Within the first three months, the Instagram account generated 27,727 views, attracted 488 followers, and achieved 403 interactions, while the LinkedIn account generated 2,906 impressions and 50 reactions.
Efi Pappa | Mental Health Professional
For this project, I developed a cohesive and professional digital presence that reflects the client’s identity, values, and approach to psychology.
My role includes social media strategy, content planning, visual content creation, community management, and performance analysis. The main objective is to increase brand awareness, build credibility, and create meaningful engagement with the target audience.
Within the first three months, the account generated 8,821 profile views, attracted 335 followers, and received 630 interactions.